Usually most consumers think that if they purchase bigger biscuit packets they will get a better deal or price. However it is not necessarily true, even for the same brand of biscuits
Marie biscuits are popular as a snack because they do not have much sugar unlike most of the biscuits available in the market in India.
For example a 300 g pack of Britannia Vita Marie Gold packed on 7/9/2017 had a MRP of Rs 40, Machine code 111
One the other hand a 100 g pack of the Britannia Vita Marie Gold packed on 25/8/2017 had a MRP of Rs 10 , Machine code 152
So purchasing 3 100 g pack of Britannia Vita Marie Gold will cost Rs 30 only and the weight will be the same as the 300 g pack, saving Rs 10 on the 300 g of the biscuit.
The 100 g pack of Britannia Vita Marie Gold is a promotional offer, with 33% FREE advertised on the biscuits. Usually the biscuit packet will have a weight of 75 g, and due to the promotion 25 g are free, resulting in a total weight of 100 g
However the Britannia Vita Marie Gold 100 g pack is not easily available at all retailers, many places are only stocking the 300 g Britannia Vita Marie Gold pack
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